Today, I came across a very interesting video created by Christopher Baker in 2008 entitled "Hello World." Christopher is an artist enriched in today's media society. As quoted from his website, "I am energized by the diversity of human expression that continuously activates our vast communication networks." His artwork has been featured in festivals, galleries, visual workshops, and even at international venues! He has successfully connected visual art with today's media issues and trends. 
In my opinion, I really enjoyed his "Hello World" visual artwork because it really does raise a valid point; who is really listening to us?According to Mashable.com in 2010, YouTube was averaging nearly 24 hours of uploaded video PER MINUTE! That's huge! And with this comes the question of who's listening or viewing these uploaded videos? Our peers listen to us, companies listen to us, advertisers listen to us, but do they REALLY listen to us?
Listening over the past several years has become a key ingredient for data and information used to promote busiensses. Brand strategies are modeled around this concept of listening.
So what is Christoper trying to tell us? I think he's trying to tell us that if you're not careful, you can get lost in our HUGE digital world. The first thing that comes to my mind is the 2003 movie Lost in Translation. So if you don't set yourself apart from the rest, do you really get lost in translation?
Here is a clip of Christoper's video he made. I would encourage everyone to visit his website to view other project's he done. Really great stuff...
httpv://www.youtube.com/watch?v=6dd4wE7SUss
This is a very interesting topic, especially what Christopher says: "On one hand, new media technologies like YouTube have enabled new speakers at an alarming rate. On the other hand, no new technologies have emerged that allow us to listen to all of these new public speakers." You say brand strategies are modeled around the concept of listening as an ingredient to promote businesses, and it seems what Christopher is saying is there are no new technologies to keep up with this need. I'm not sure if my explanation makes sense, but I agree in that it is easy to get lost in this digital world and it's hard to keep up with listening. We need technology, to keep up with it, to help us listen, and to help us market with brand strategies.
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